Privacy Policy
Sidst opdateret: 17. oktober 2026
1. Introduction
Elori ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI Sales Director platform ("Service").
By accessing or using the Service, you consent to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use the Service.
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
Google User Data-bestemmelserne nedenfor gælder for data indhentet via Google-API'er, herunder data afledt, aggregeret eller anonymiseret fra disse. De har forrang frem for alle bredere tilladelser vedrørende AI, analyse, markedsføring, research, deling eller virksomhedsoverdragelser andre steder i denne politik.
2. Information We Collect
2.1 Information You Provide
We collect information you directly provide to us, including:
- Account Information: Name, email address, password, company name, and job title when you create an account
- Profile Information: Profile picture, contact details, and preferences you choose to provide
- Business Data: Contacts, companies, deals, sales activities, calendar events, and communications you input into the Service
- Email Content: Emails forwarded to or sent through the Service for processing and analysis
- Calendar Data: Calendar events synchronized through ICS feeds or calendar integrations
- Payment Information: Billing details and payment method information (processed by our payment processor)
- Communications: Messages, feedback, and correspondence with our support team
2.2 Information Collected Automatically
When you use our Service, we automatically collect certain information:
- Device Information: Device type, operating system, browser type, and unique device identifiers
- Log Data: IP address, access times, pages viewed, referring URLs, and actions taken within the Service
- Usage Information: Features used, interactions with the Service, and performance data
- Cookies and Tracking: Cookies, pixel tags, and similar technologies to enhance your experience and gather analytics
2.3 Information from Third Parties
We may receive information from third-party sources:
- Authentication Providers: When you sign in using Google, Microsoft, or other OAuth providers
- Integrated Services: Data from services you connect to Elori (e.g., email providers, calendars)
- Public Sources: Publicly available business information to enrich your contacts and companies
3. How We Use Your Information
We use the information we collect to:
3.1 Provide and Improve the Service
- Operate, maintain, and enhance the Service
- Process your transactions and manage your subscription
- Provide customer support and respond to inquiries
- Analyze usage patterns to improve features and user experience
- Forbedre brugerrettede funktioner i Elori, underlagt Google User Data-restriktionerne nedenfor
3.2 AI-Powered Features
- Analyze your business data to provide personalized recommendations
- Generate AI-powered insights, forecasts, and action items
- Automate contact and company creation from emails and calendar events
- Score deal health and provide sales intelligence
- Draft email responses and follow-up suggestions
- Behandle data med AI for at levere brugerrettede funktioner, ikke for at udvikle, forbedre eller træne ikke-personlige eller generelle AI- eller maskinlæringsmodeller ved brug af data fra Google Workspace API
3.3 Communications
- Send service-related notifications (e.g., account verification, security alerts)
- Provide updates about the Service and new features
- Send marketing communications (with your consent, where required)
- Respond to your requests and provide support
3.4 Security and Compliance
- Detect, prevent, and address fraud and security issues
- Monitor for violations of our Terms of Use
- Comply with legal obligations and respond to legal requests
- Protect our rights, property, and safety
4. How We Share Your Information
We may share your information in the following circumstances:
4.1 With Your Consent
We share information when you have given us explicit consent to do so.
4.2 Service Providers
We share information with third-party vendors who provide services on our behalf, including:
- Cloud hosting and infrastructure (data storage and processing)
- Payment processing (billing and subscription management)
- Email delivery services (transactional and marketing emails)
- Analytics providers (usage analysis and improvements)
- AI service providers (for processing AI features)
- Customer support tools (helpdesk and communication)
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.3 Within Your Organization
If you are part of a team or organization using Elori, your data may be visible to other members of your organization based on the permissions and roles configured by your administrator.
4.4 Legal Requirements
We may disclose information if required to do so by law or in response to:
- Court orders, subpoenas, or legal process
- Government or regulatory requests
- To protect our rights, property, or safety
- To investigate potential violations of our Terms
4.5 Business Transfers
Ved en fusion, opkøb eller salg af aktiver kan information overføres i overensstemmelse med gældende lovgivning. Google-brugerdata vil kun blive overført som en del af en sådan transaktion efter indhentelse af brugerens udtrykkelige forudgående samtykke. Meddelelse alene udgør ikke samtykke.
4.6 Aggregated or De-identified Data
Aggregeret eller deidentificeret information forbliver underlagt de restriktioner, der gælder for dens kilde. Google-brugerdata, herunder afledte, aggregerte eller anonymiserede data, deles ikke til ikke-relateret research eller andre formål uden for de tilladte Google User Data-anvendelser nedenfor.
5. Data Retention
We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy. Specifically:
- Account Data: Retained while your account is active and for a reasonable period thereafter
- Business Data: Retained while your account is active; deleted upon account termination (subject to backup retention periods)
- Usage Logs: Typically retained for up to 12 months for security and analytics purposes
- Financial Records: Retained as required by applicable tax and accounting laws
When we no longer need your information, we will securely delete or anonymize it. You may request deletion of your data at any time (see "Your Rights" section).
6. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption: Data encrypted in transit (TLS/HTTPS) and at rest
- Access Controls: Role-based access and authentication mechanisms
- Infrastructure Security: Secure cloud hosting with industry-standard protections
- Monitoring: Continuous monitoring for security threats and vulnerabilities
- Employee Training: Regular security awareness training for our team
- Incident Response: Procedures to detect and respond to data breaches
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.
When we transfer data internationally, we implement appropriate safeguards:
- Standard Contractual Clauses approved by the European Commission
- Data Processing Agreements with our service providers
- Compliance with applicable data protection frameworks
By using the Service, you consent to the transfer of your information to countries outside your jurisdiction.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
8.1 Access and Portability
You have the right to request a copy of the personal information we hold about you and receive it in a structured, commonly used format.
8.2 Correction
You may request that we correct inaccurate or incomplete personal information about you.
8.3 Deletion
You may request that we delete your personal information, subject to certain legal exceptions.
8.4 Restriction and Objection
You may request that we restrict processing of your information or object to certain types of processing.
8.5 Withdraw Consent
Where we rely on consent for processing, you may withdraw your consent at any time.
8.6 Marketing Opt-Out
You may opt out of marketing communications by clicking "unsubscribe" in our emails or updating your preferences in account settings.
To exercise these rights, please contact us using the information in the "Contact Us" section. We will respond within the timeframes required by applicable law.
10. Children's Privacy
The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us.
11. GDPR Compliance (EEA Users)
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):
- Legal Basis: We process your data based on consent, contract performance, legitimate interests, or legal obligations
- Data Protection Officer: Contact our DPO at support@elori.app
- Supervisory Authority: You have the right to lodge a complaint with your local data protection authority
- Data Subject Rights: Full rights under Articles 15-22 of the GDPR
12. CCPA Compliance (California Residents)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Information about categories and specific pieces of personal information collected
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt out of the sale of personal information (we do not sell your data)
- Non-Discrimination: We will not discriminate against you for exercising your rights
To exercise your CCPA rights, contact us at support@elori.app or use the "Do Not Sell My Personal Information" link if applicable.
13. Third-Party Links
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:
- We will update the "Last updated" date at the top of this page
- We may notify you by email or through the Service
- We may require you to acknowledge the updated policy
Vi vil underrette brugere om væsentlige ændringer. Før vi bruger Google-brugerdata på en ny måde eller til et andet formål, vil vi give opdaterede oplysninger og indhente samtykke som påkrævet af Googles politikker. Fortsat brug alene giver ikke tilladelse til ny brug af Google-brugerdata.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Elori - Privacy Team
Email: support@elori.app
Data Protection Officer: support@elori.app
Address: Stockholm, Sweden
We will respond to your inquiry within a reasonable timeframe, typically within 30 days.
16. Google User Data og begrænset brug
Når du vælger Google-logind, får Elori adgang til dine Google-kontooplysninger, såsom din e-mailadresse og de profiloplysninger, der gives ved logind. Tilknytning af Gmail og Calendar er en separat autorisation. Med de tilladelser, du giver, får Elori adgang til e-mailbeskeder og samtaleindhold, afsender- og modtageroplysninger, kalenderlister, tilgængelighed og detaljer om mødebegivenheder såsom titler, beskrivelser, deltagere og tidspunkter. OAuth-tokens gemmes for at opretholde forbindelsen.
Elori bruger disse data til at levere sine synlige salgs- og mødefunktioner: identificere og analysere svar på henvendelser, klargøre og sende beskeder, foreslå opfølgninger og pipeline-handlinger, lade dig vælge kalendere, tjekke tilgængelighed samt oprette, opdatere eller annullere møder. Udsendelse og booking følger dine konfigurerede godkendelser og automatiseringsindstillinger; ikke alle handlinger kræver separat manuel godkendelse. Google-data bruges kun til at levere eller forbedre disse brugerrettede funktioner.
Elori bruger ikke data indhentet via Google Workspace-API'er til at udvikle, forbedre eller træne ikke-personlige eller generelle AI- eller maskinlæringsmodeller. Denne restriktion gælder også for afledte, aggregerede og anonymiserede data. Vi sælger ikke Google-brugerdata, og vi bruger eller overfører dem ikke til reklame, retargeting, datamægling, videresalg af information, kreditværdighed eller långivning eller urelaterede databaser.
Google-brugerdata kan behandles af hosting-, infrastruktur- og AI-tjenesteudbydere kun efter behov for at levere eller forbedre de brugerrettede funktioner, du autoriserer, med dit samtykke. AI-behandling af beskeder for at generere et svar eller forstå en mødeforespørgsel er ikke en tilladelse til at træne en generel model. Vi tillader ikke disse udbydere at bruge Google-data til deres egne urelaterede formål eller træning af generelle modeller. Andre overførsler er begrænset til sikkerhedsformål, juridiske forpligtelser eller virksomhedsoverdragelser med eksplicit forudgående samtykke fra brugeren.
Vi tillader ikke personer at læse Google-brugerdata undtagen med dit bekræftende samtykke til at se specifikke data, når det er nødvendigt af sikkerhedshensyn eller for at overholde loven, eller når dataene er aggregerede og bruges til interne operationer i overensstemmelse med Googles krav til begrænset brug og gældende lovgivning.
Vi opbevarer Google-data og relaterte arbejdsflow-optegnelser kun så længe som nødvendigt for de autoriserede funktioner, sikkerhed og gældende juridiske forpligtelser. Du kan afbryde Google i Elori eller tilbagekalde adgang gennem dine Google-konto-tilladelser. Frakobling stopper fremtidig autoriseret adgang, men sletter ikke automatisk tidligere gemte optegnelser eller e-mails og begivenheder, der allerede er oprettet i Google. Kontakt support@elori.app for at anmode om sletning af gemte Google-data. Data, der ikke længere er nødvendige, slettes eller anonymiseres, underlagt nødvendige juridiske opbevarings- og backup-cyklusser; anonymisering fjerner ikke restriktionerne for begrænset brug.
Google-data beskyttes ved brug af HTTPS under transport, krypteret lagring af OAuth-tokens og autentificerede, organisationsomfattende adgangskontroller. Adgangen er begrænset til de personer og systemer, der har brug for den til de tilladte formål. Disse foranstaltninger reducerer risikoen, men garanterer ikke absolut sikkerhed.
Eloris brug og overførsel af information modtaget fra Google-API'er vil overholde Google API Services User Data Policy, herunder kravene om begrænset brug.