Privacy Policy

1. Introduction

Elori ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI Sales Director platform ("Service").

By accessing or using the Service, you consent to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use the Service.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

2. Information We Collect

2.1 Information You Provide

We collect information you directly provide to us, including:

• Account Information: Name, email address, password, company name, and job title when you create an account
• Profile Information: Profile picture, contact details, and preferences you choose to provide
• Business Data: Contacts, companies, deals, sales activities, calendar events, and communications you input into the Service
• Email Content: Emails forwarded to or sent through the Service for processing and analysis
• Calendar Data: Calendar events synchronized through ICS feeds or calendar integrations
• Payment Information: Billing details and payment method information (processed by our payment processor)
• Communications: Messages, feedback, and correspondence with our support team

2.2 Information Collected Automatically

When you use our Service, we automatically collect certain information:

• Device Information: Device type, operating system, browser type, and unique device identifiers
• Log Data: IP address, access times, pages viewed, referring URLs, and actions taken within the Service
• Usage Information: Features used, interactions with the Service, and performance data
• Cookies and Tracking: Cookies, pixel tags, and similar technologies to enhance your experience and gather analytics

2.3 Information from Third Parties

We may receive information from third-party sources:

• Authentication Providers: When you sign in using Google, Microsoft, or other OAuth providers
• Integrated Services: Data from services you connect to Elori (e.g., email providers, calendars)
• Public Sources: Publicly available business information to enrich your contacts and companies

3. How We Use Your Information

We use the information we collect to:

3.1 Provide and Improve the Service

• Operate, maintain, and enhance the Service
• Process your transactions and manage your subscription
• Provide customer support and respond to inquiries
• Analyze usage patterns to improve features and user experience
• Develop new products, services, and features

3.2 AI-Powered Features

• Analyze your business data to provide personalized recommendations
• Generate AI-powered insights, forecasts, and action items
• Automate contact and company creation from emails and calendar events
• Score deal health and provide sales intelligence
• Draft email responses and follow-up suggestions
• Train and improve our AI models (using anonymized, aggregated data)

3.3 Communications

• Send service-related notifications (e.g., account verification, security alerts)
• Provide updates about the Service and new features
• Send marketing communications (with your consent, where required)
• Respond to your requests and provide support

3.4 Security and Compliance

• Detect, prevent, and address fraud and security issues
• Monitor for violations of our Terms of Use
• Comply with legal obligations and respond to legal requests
• Protect our rights, property, and safety

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 With Your Consent

We share information when you have given us explicit consent to do so.

4.2 Service Providers

We share information with third-party vendors who provide services on our behalf, including:

• Cloud hosting and infrastructure (data storage and processing)
• Payment processing (billing and subscription management)
• Email delivery services (transactional and marketing emails)
• Analytics providers (usage analysis and improvements)
• AI service providers (for processing AI features)
• Customer support tools (helpdesk and communication)

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.3 Within Your Organization

If you are part of a team or organization using Elori, your data may be visible to other members of your organization based on the permissions and roles configured by your administrator.

4.4 Legal Requirements

We may disclose information if required to do so by law or in response to:

• Court orders, subpoenas, or legal process
• Government or regulatory requests
• To protect our rights, property, or safety
• To investigate potential violations of our Terms

4.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control.

4.6 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, analytics, or other purposes.

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy. Specifically:

• Account Data: Retained while your account is active and for a reasonable period thereafter
• Business Data: Retained while your account is active; deleted upon account termination (subject to backup retention periods)
• Usage Logs: Typically retained for up to 12 months for security and analytics purposes
• Financial Records: Retained as required by applicable tax and accounting laws

When we no longer need your information, we will securely delete or anonymize it. You may request deletion of your data at any time (see "Your Rights" section).

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption: Data encrypted in transit (TLS/HTTPS) and at rest
• Access Controls: Role-based access and authentication mechanisms
• Infrastructure Security: Secure cloud hosting with industry-standard protections
• Monitoring: Continuous monitoring for security threats and vulnerabilities
• Employee Training: Regular security awareness training for our team
• Incident Response: Procedures to detect and respond to data breaches

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer data internationally, we implement appropriate safeguards:

• Standard Contractual Clauses approved by the European Commission
• Data Processing Agreements with our service providers
• Compliance with applicable data protection frameworks

By using the Service, you consent to the transfer of your information to countries outside your jurisdiction.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

8.1 Access and Portability

You have the right to request a copy of the personal information we hold about you and receive it in a structured, commonly used format.

8.2 Correction

You may request that we correct inaccurate or incomplete personal information about you.

8.3 Deletion

You may request that we delete your personal information, subject to certain legal exceptions.

8.4 Restriction and Objection

You may request that we restrict processing of your information or object to certain types of processing.

8.5 Withdraw Consent

Where we rely on consent for processing, you may withdraw your consent at any time.

8.6 Marketing Opt-Out

You may opt out of marketing communications by clicking "unsubscribe" in our emails or updating your preferences in account settings.

To exercise these rights, please contact us using the information in the "Contact Us" section. We will respond within the timeframes required by applicable law.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Essential Cookies: Enable core functionality like authentication and security
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Understand how you use the Service and improve it
• Marketing Cookies: Deliver relevant advertising (with consent where required)

You can control cookies through your browser settings. Disabling certain cookies may affect Service functionality.

10. Children's Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us.

11. GDPR Compliance (EEA Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Legal Basis: We process your data based on consent, contract performance, legitimate interests, or legal obligations
• Data Protection Officer: Contact our DPO at support@elori.app
• Supervisory Authority: You have the right to lodge a complaint with your local data protection authority
• Data Subject Rights: Full rights under Articles 15-22 of the GDPR

12. CCPA Compliance (California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Information about categories and specific pieces of personal information collected
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt out of the sale of personal information (we do not sell your data)
• Non-Discrimination: We will not discriminate against you for exercising your rights

To exercise your CCPA rights, contact us at support@elori.app or use the "Do Not Sell My Personal Information" link if applicable.

13. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:

• We will update the "Last updated" date at the top of this page
• We may notify you by email or through the Service
• We may require you to acknowledge the updated policy

Your continued use of the Service after changes become effective constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.